Director Marketing Analytics

Director of Marketing Analytics

Location: Onsite in our Park City, Utah Headquarters office

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Job Overview:Â

Backcountry is seeking an accomplished and strategic-minded Director of Marketing Analytics to lead our outdoor retail eCommerce company's data analysis and insights efforts. As the Director of Marketing Analytics, you will be responsible for driving data-driven decision-making, providing strategic guidance, and overseeing the implementation of advanced analytics solutions. You will play a key role in aligning marketing efforts with business goals, optimizing marketing strategies, and shaping the overall success of our company.

Responsibilities:Â

Lead and direct the marketing analytics function, overseeing the entire data analysis process from data collection to reporting, and ensuring the delivery of comprehensive insights on marketing performance, customer behavior, and campaign effectiveness.

Collaborate closely with the executive team to align marketing strategies with broader business objectives, providing data-driven recommendations to enhance revenue growth, customer acquisition, and retention.

Develop and implement a robust analytics framework and data strategy, establishing key metrics, attribution models, and performance benchmarks to measure marketing effectiveness and optimize ROI.

Manage and mentor a team of marketing data analysts, guiding their professional growth, fostering a culture of continuous learning, and promoting collaboration and knowledge sharing.

Partner with cross-functional teams, including Finance, Merchandising, and Performance Marketing, to align on goals, leverage data insights, and drive cohesive strategies that maximize business outcomes.

Oversee the design and implementation of data pipelines and ETL processes, ensuring the seamless flow of data between various platforms and systems, and maintaining data integrity and accuracy.

Drive the development and implementation of advanced analytics and visualization solutions, leveraging tools such as Looker, Google Analytics, Big Query, and other relevant technologies.

Lead the exploration and adoption of new analytical methodologies, data sources, and emerging technologies to enhance marketing analytics capabilities and stay ahead of industry trends.

Ensure compliance with data privacy regulations, establish data governance practices, and champion data security and confidentiality throughout the organization

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Qualifications:Â

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Bachelor's degree in Data Science, Statistics, Mathematics, Business Analytics, or a related field. Advanced degree preferred.

Proven track record and significant experience in marketing analytics, with a focus on eCommerce and digital marketing, including experience in a leadership role.

Strong expertise in data analysis tools such as Looker, Google Analytics, Big Query, and other relevant analytics platforms.

Deep understanding of marketing metrics, attribution models, and campaign performance measurement, with a strategic mindset to provide actionable recommendations.

Extensive experience in building and managing complex data pipelines and ETL processes, with proficiency in SQL, Python, or other relevant programming languages.

Exceptional leadership and managerial skills, with the ability to mentor and inspire a team of analysts, promote a collaborative culture, and drive results.

Excellent communication and presentation skills, with the ability to effectively convey complex ideas and insights to executive stakeholders.

Proven ability to influence and collaborate with cross-functional teams, aligning business goals and strategies.

Strong business acumen, with the ability to understand the broader impact of marketing analytics on company performance and make data-driven decisions.

Demonstrated track record of driving innovation and continuous improvement in marketing analytics, staying updated with industry best practices and emerging trends.

Attention to detail, commitment to data accuracy and quality, and a passion for utilizing data to drive business growth.

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ABOUT BACKCOUNTRYÂ

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Our mission is to connect people to their passions. Our five online stores—Backcountry, Competitive Cyclist, MotoSport, Bergfreunde, and SteepandCheap—aim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, a superior shopping experience, personalized Gearhead expertise, lightning-fast and accurate fulfillment, and inspirational, informative, and community-centered content. Â

 We take this concept seriously, both personally and professionally, which for employees translates to careers with growth potential and the ability to take ownership and make an impact daily. Perks such as an excellent gear discount, an annual summer Adventure Contest, summer barbecues, and a pet-friendly office make for a fun work environment. Backcountry employees will have the benefit of working with colleagues who are passionate about their careers as well as the outdoors. Benefits include medical, dental, vision, and disability & life insurance, paid parental leave, 401(k) matching, and Flexible Spending Accounts. #corporate #LI-SE1

Apply Now

Director of Marketing Analytics

Location: Onsite in our Park City, Utah Headquarters office

Â

Job Overview:Â

Backcountry is seeking an accomplished and strategic-minded Director of Marketing Analytics to lead our outdoor retail eCommerce company's data analysis and insights efforts. As the Director of Marketing Analytics, you will be responsible for driving data-driven decision-making, providing strategic guidance, and overseeing the implementation of advanced analytics solutions. You will play a key role in aligning marketing efforts with business goals, optimizing marketing strategies, and shaping the overall success of our company.

Responsibilities:Â

Lead and direct the marketing analytics function, overseeing the entire data analysis process from data collection to reporting, and ensuring the delivery of comprehensive insights on marketing performance, customer behavior, and campaign effectiveness.

Collaborate closely with the executive team to align marketing strategies with broader business objectives, providing data-driven recommendations to enhance revenue growth, customer acquisition, and retention.

Develop and implement a robust analytics framework and data strategy, establishing key metrics, attribution models, and performance benchmarks to measure marketing effectiveness and optimize ROI.

Manage and mentor a team of marketing data analysts, guiding their professional growth, fostering a culture of continuous learning, and promoting collaboration and knowledge sharing.

Partner with cross-functional teams, including Finance, Merchandising, and Performance Marketing, to align on goals, leverage data insights, and drive cohesive strategies that maximize business outcomes.

Oversee the design and implementation of data pipelines and ETL processes, ensuring the seamless flow of data between various platforms and systems, and maintaining data integrity and accuracy.

Drive the development and implementation of advanced analytics and visualization solutions, leveraging tools such as Looker, Google Analytics, Big Query, and other relevant technologies.

Lead the exploration and adoption of new analytical methodologies, data sources, and emerging technologies to enhance marketing analytics capabilities and stay ahead of industry trends.

Ensure compliance with data privacy regulations, establish data governance practices, and champion data security and confidentiality throughout the organization

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Qualifications:Â

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Bachelor's degree in Data Science, Statistics, Mathematics, Business Analytics, or a related field. Advanced degree preferred.

Proven track record and significant experience in marketing analytics, with a focus on eCommerce and digital marketing, including experience in a leadership role.

Strong expertise in data analysis tools such as Looker, Google Analytics, Big Query, and other relevant analytics platforms.

Deep understanding of marketing metrics, attribution models, and campaign performance measurement, with a strategic mindset to provide actionable recommendations.

Extensive experience in building and managing complex data pipelines and ETL processes, with proficiency in SQL, Python, or other relevant programming languages.

Exceptional leadership and managerial skills, with the ability to mentor and inspire a team of analysts, promote a collaborative culture, and drive results.

Excellent communication and presentation skills, with the ability to effectively convey complex ideas and insights to executive stakeholders.

Proven ability to influence and collaborate with cross-functional teams, aligning business goals and strategies.

Strong business acumen, with the ability to understand the broader impact of marketing analytics on company performance and make data-driven decisions.

Demonstrated track record of driving innovation and continuous improvement in marketing analytics, staying updated with industry best practices and emerging trends.

Attention to detail, commitment to data accuracy and quality, and a passion for utilizing data to drive business growth.

Â

Â

ABOUT BACKCOUNTRYÂ

Â

Our mission is to connect people to their passions. Our five online stores—Backcountry, Competitive Cyclist, MotoSport, Bergfreunde, and SteepandCheap—aim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, a superior shopping experience, personalized Gearhead expertise, lightning-fast and accurate fulfillment, and inspirational, informative, and community-centered content. Â

 We take this concept seriously, both personally and professionally, which for employees translates to careers with growth potential and the ability to take ownership and make an impact daily. Perks such as an excellent gear discount, an annual summer Adventure Contest, summer barbecues, and a pet-friendly office make for a fun work environment. Backcountry employees will have the benefit of working with colleagues who are passionate about their careers as well as the outdoors. Benefits include medical, dental, vision, and disability & life insurance, paid parental leave, 401(k) matching, and Flexible Spending Accounts. #corporate #LI-SE1

Apply Now