thirtytwo Launches Snowboards

Account Executive at Master Plan Communications

324 words2 min read

TL;DR

After 30 years on snow, thirtytwo’s evolution continues with the launch of its first-ever snowboard line. Built with the same passion that’s been behind its boots, outerwear, and bindings, each board is shaped by the needs and attitudes of the T32M. “The board line is no joke.

“The board line is no joke. The graphics are incredible, the tech is top-tier, and I’m hyped on the direction we’re heading,” said Phil Hansen.

“I grew up idolizing the thirtytwo team. Some of my favorite riders back then were on thirtytwo promo boards, and I wanted one so bad. Now, having my own board with thirtytwo is a full-circle moment,” said Pat Fava. “The shape of my pro model is everything I’ve ever wanted in a board: round nose and tail, a little longer nose,and full camber.”

BOARD GRAPHICS BY REAL ARTISTS

Fava went on to say that the graphic on his upcoming XXX pro model is “the sickest graphic I’ve ever seen —a board that’ll live past its days on snow as wall-hanging art.” His board graphic was created by artist Keenan Shurr, whose signature airbrush style has appeared on skateboard decks for WKND, Creature, MOB Grip, as well as tour graphics for Green Day, Grateful Dead and ZZ Top.

The full thirtytwo Snowboards line will feature graphics from a mix of skate, fashion and tattoo artists — names rooted in streetwear, fine-line illustration, and pop culture. Each board brings a visual style that stands out as much as it rides.

“I’m stoked to be an original rider on the thirtytwo Snowboards team, ‘cause this crew kills it,” said Brin Alexander. “The boarders involved, the team behind it, and what’s ahead for the future is next-level.”

“thirtytwo is launching with so many board options –– twelve custom shapes in year one is insane,” added Patrick Hofmann. “My favorites are the T32M boards, both the regular and carbon. They feel super solid under my feet and are crazy fun to ride.”

BUILT TO PERFORM

thirtytwo’s snowboard line is built around these core demands: unique shapes, bold graphics, true camber, precision flex and faster bases. The 26/27 line features 12 custom shapes, 108 sizes, and 86 next-gen models,featuring advanced engineering, premium materials, and custom carbon construction on select designs. Allboards are built at SWS, one of the world’s leading snowboard manufacturers.

AVAILABILITY

Riders can look out for the limited-edition 30-year anniversary boards dropping in December, followed byselect early-release models this winter. The full line will hit shops for Winter 26/27.

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