With design thinking knowledge we can bring new ideas and fresh perspectives to your team, our department, or our entire company. Design thinking can unlock your creativity so that you can repeatedly come up with innovative ideas and solutions to problems (big and small) that you face in your life and your work.

The majority of companies, their employees and their leaders navigate a space where competitors appear overnight, customers demand innovations monthly, business plans rarely last a full year and career ladders have been replaced by trampolines. This environment of constant change will only accelerate in the future and traditional business leaders are ill equipped to deal with it.

How and why leadership traits have changed, the type of leaders our current circumstances demand, and why design thinking and related attributes provide a relevant model.

Bike

Creative Agencies

Lifestyle

Moto & Powersports

Outdoor

Yoga

Health & Fitness

ARCHITECT- DESIGN LEAD - CREATIVE THINKER

Creative & Design

Specialized Levo VR

I’ve always believed that innovation isn’t just about making better products—it’s about rethinking how we connect with people. When I worked on the Levo Virtual Store Prototype, I wasn’t just supporting a marketing campaign but testing the future. 

Like many others, the cycling industry relies on well-established channels—retail stores, e-commerce, and traditional ads. But I’ve never settled for what’s already been done. I wanted to explore what’s next. What if there was a way to create an immersive digital experience beyond just showcasing a bike and actually pulling people into the world of riding it? 

The Levo Virtual Store was a prototype, an experiment designed to challenge how we introduce people to new products. I was happy that Riders and enthusiasts didn’t just see it as a cool tool—they saw potential. 

That experience reinforced my belief that sticking to traditional channels is a limitation, not a strategy. 

The brands and creators who push beyond the expected shape what comes next. Whether virtual stores, augmented reality, or AI-driven experiences, the future belongs to those willing to build it. 
The only question is: are we ready to embrace it?

Specialized experience center & VR

:

Specialized's new store in Fulton Market, Chicago, marks a significant milestone as the first of its kind in the area. Having been closely involved with the USA team and I had the opportunity to contribute as part of the global team with environmental design and Visual Merchandising direction. Collaborating closely with DK Architects, who spearheaded the general design, we aimed to create a captivating space that embodies the essence of Specialized's brand identity while delivering an exceptional shopping experience.

Our focus was to ensure that the store seamlessly blended aesthetics with functionality. By carefully considering the layout, placement of displays, and overall flow, we aimed to create an inviting atmosphere for customers. The goal was to showcase Specialized's range of products and convey the brand's commitment to innovation and quality. Through meticulous attention to detail in environmental design and Visual Merchandising, we strived to create an environment that would inspire and engage Riders, encouraging them to explore the world of Specialized.

It was a pleasure to be part of a team that shared a passion for creating a space that not only reflected Specialized's values but also resonated with the local community. 
Overall, the new Specialized store in Fulton Market, Chicago, represents a significant achievement as the first o retail environments of its kind in the area. 

With over 15 years of experience in the retail industry, I am a global leader of retail design and visual merchandising at Specialized Bicycle Components, a world-renowned manufacturer of high-performance bicycles and cycling equipment. I have a certificate in organizational leadership from Stanford University and a mini MBA in brand management from Marketing Week.

My expertise in deploying virtual stores and virtual environments has allowed me to stay at the forefront of retail technology, helping to bring traditional brick-and-mortar stores into the digital age. I lead a global team to design and develop the most compelling rider experience across different channels, store environments, visual merchandising, retail marketing, and direct to consumer packaging. I am passionate about leveraging my knowledge and skills to help retailers create immersive and effective retail design strategies that engage customers and drive sales. I am also committed to building high-performance teams focused on results, collaboration, and openness.

• Developed innovative retail strategies and design concepts that enhance customer experiences, align with brand vision, and ensure operational efficiency from concept through construction.
• A visionary retail leader and brand advocate, driving the creation of immersive, future-forward environments through strategic project management and cross-functional collaboration.
• Partnered with businesses to implement experiential marketing strategies that deliver measurable impact and long-term value.
• Applied design thinking to develop scalable, sustainable retail solutions for global clients, including brands such as KEEN Footwear.

Independent Creative Consultant

LOVE-LIVE-ALGARVE | Celebrating the Algarve, Portugal

As the founder of LOVE-LIVE-ALGARVE, I am passionate about promoting the unique beauty and cultural richness of the Algarve. My connection to this stunning region began through my husband, who is from the Algarve and introduced me to its breathtaking landscapes, local traditions, and welcoming communities.

Inspired by our experiences and deepening appreciation for the Algarve, we created LOVE-LIVE-ALGARVE as a platform to share this remarkable region with the world. Our website offers in-depth travel guides, insider tips, and curated recommendations designed to help others discover the Algarve's hidden gems and timeless appeal.

Through LOVE-LIVE-ALGARVE, my goal is to foster a greater understanding and love for the Algarve, whether you're a first-time visitor or a long-time admirer of this incredible region.

Design Manager / Co-Founder

With over 13 years of experience in the retail industry, I have served as a Global Leader of Retail Strategy, Design, Visual Merchandising, Retail Marketing, and Packaging. 

-Champion the integration of design, brand, and innovation to deliver unique, experiential retail concepts
Lead cross-functional collaboration across Product, Marketing, Real Estate, Engineering, Visual Merchandising, Tech, and Ops
-Partner with the Sales team to align store experiences with commercial goals, driving strategies around segmentation, retail campaigns, and localized activations
-Design and implement physical and hybrid retail formats—from flagship hubs to community pop-ups
-Translate strategic business and brand objectives into spatial storytelling and immersive environments.
-Oversee the full lifecycle of retail projects from concept to construction, ensuring creative and fiscal alignment.
-Drive project management, timeline adherence, and resource planning to protect brand and design integrity.
-Act as a strategic liaison between leadership and design, ensuring execution aligns with enterprise goals and customer experience expectations.
- Oversaw all phases of retail build-outs for All USA Company Owned Stores — from site and real estate selection to contractor bidding, budgeting, and construction supervision — ensuring on-time, on-brand execution.

GLOBAL LEADER OF RETAIL DESIGN-STRATEGY, VISUAL MERCHANDISING AND RETAIL MARKETING

Lead the Global team to design and develop the most compelling Rider experience across different channels, Store Environments, Visual Merchandising, Retail marketing and direct to consumer PLead the Global team to design and develop the most compelling Rider experience across different channels, Store Environments, Visual Merchandising, Retail marketing and direct to consumer Packaging.
Responsible for defining, developing and deploying authentic specialized environmental design principles and standards. retail brand voice.

GLOBAL RETAIL ENVIRONMENTAL DESIGN MANANGER  : Retail Design/VM/Packaging/Retail

Define, develop and deploy Global environmental design standards and principles (look / feel / function) globally, Retail, tradeshow and office locations. 
Responsible for continually elevating the level of Specialized Environmental executions globally.

GLOBAL RETAIL MANAGER OF ENVIRONMENTAL DESIGN

Concept strategic design and development. Project coordination & developement.
Lead the Brand growth and developent in the Latin American markets, by executing strategy across Retail and Marketing channels.
Designs stores within parameters of individual store budgets and market requirements with alignment from cross-functional teams

HEAD OF RETAIL -  LATAM

Event planners design, organize and coordinate conferences, meetings, seminars, exhibitions and trade shows. Establish and monitor budgets to support these ventures.

Event Coordinator

Responsible for all aspects of the Specialized LATAM brand image, marketing strategy and Brand development, including campaigns, product launch, web, store design, catalogs, retailer events and grand openings

Marketing Manager

CAD &amp; PROJECT MANAGER:
Make sure that people follow the standard processes and procedures. Get the team to
willingly follow your direction. Communicate the vision and get the team to accept it and
strive to get there with you.

Architect - CAD Y PROJECT MANAGER

Malls and Mixed Use - Laguarda Low Dallas USA
WTC buildings design, urban planning and details
Make sure that people follow the standard processes and procedures. Get the team to
willingly follow your direction. Communicate the vision and get the team to accept it and
strive to get there with you.

visual merchandiser for ZARA

victoria weinberger is an ARCHITECT- DESIGN LEAD - CREATIVE THINKER at Victoria Weinberger in Morgan Hill, California.

victoria weinberger

victoria weinberger

Skills

Interests

Industries

Education history

Caltech

Stanford University

Stanford University

MiniMBA

HarvardX

UDELAR

MiniMBA

Ecole d'Architecture de Marseille-Luminy