How You Will Contribute?

VIP Relations

• Develop and implement a global VIP strategy to increase brand visibility and cultural relevance.
• Create and nurture a distinctive community of influential talents, cultural figures, and brand ambassadors through relationships, seasonal partnerships, and long-term collaborations.
• Build and maintain strong relationships with talent agencies, celebrity stylists, costume designers etc.
• Oversee all aspects of VIP dressing, from sketch to red carpet.
• Lead the global product placement strategy for VIPs in key markets, ensuring alignment with the brand’s positioning, objectives and market needs.
• Strategise and oversee product placement in television, film, and digital content worldwide.
• Support regional PR teams in developing and executing local VIP initiatives.
• Manage all contracts and agreements related to VIP partnerships, ensuring best practices and compliance.

Influence & Community

• Lead the global influence strategy, ensuring brand presence across key digital and social channels through culturally relevant voices.
• Develop and execute community-driven social strategies that amplify brand narrative and product visibility.
• Identify and foster relationships with key opinion leaders (KOLs), content creators, and emerging digital talents aligned with the brand’s values.
• Oversee the execution of innovative product placement strategies, ensuring impactful visibility across social media and digital platforms.
• Collaborate with global marketing, merchandising and PR teams to integrate influencer activations into broader brand initiatives, including campaign launches and product drops.
• Drive and support local community strategies, ensuring relevance in diverse markets while maintaining global consistency.
• Monitor and analyse the impact of influencer and community-driven initiatives, providing insights to optimise future strategies.

Who you are?

• Minimum 8 years experience in PR & Communication
  
• Proven record in a leading global fashion brand or PR agency in the luxury industry
  
• Possess exceptional written and verbal communication skills, with fluency in English

• Strong Interpersonal skills and negotiation
  
• Team worker; able to understand different needs and good problem solving attitude
  
• Proactive thinker, able to streamline actions to different contexts when possible
  
• Strong organizational skills; excellent time management
  
• Precise and rigorous

Why work with us?

This is a fabulous opportunity to join the Kering adventure and to actively contribute to the development of the business by becoming part of a global Luxury Group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.

Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.